Brand Management –
P.F. Candle Co.
In the era of digital commerce, consumers are faced with a plethora of choices for where to shop. I embraced the challenge of elevating our brand while embracing the changes in consumer habits and the ever changing cultural landscape.
We identified that our customers were looking for goods at an affordable price point, and that fragrance can be used in your self-care routines at home.
UPDATED ABOUT COPY
BRAND VIDEO
(Produced and Directed)
